The cheeks are extremely important in modern beauty. According to world-famous plastic surgeon Dr. Francis Palmer they account for 75% of facial beauty. He claims that the ideal cheeks on a woman are “full, round and low to the face”. Unlike him, I don’t think the cheeks matter that much – Cat Eyes, balanced face shape and good-looking eyebrows are just as important, but you should definitely put down some effort here if you don’t have Hollywood-perfect cheeks already.